Cider in Australia
Cider production supports Australian fruit growers and generates employment, tourism and other economic activity in regional areas.
Local production of cider boosts demand for juice quality apples and pears, further benefits growers by removing lower quality juicing fruit from the whole fruit market thereby increasing the average quality and price of Australian fruit, and offers an alternative market for produce.
Cider currently makes up a relatively small part of the alcohol market in Australia at around 4 per cent. However, cider sales (along with the number of local producers) have grown rapidly over the past five years and this is projected to continue. We are pleased to see a clear move in consumer preferences towards premium craft and boutique varieties that use fresh apples in their production.