Eligibility

The trust mark may only be used on a product containing 1.15% ABV or above if:

• 100% of the apples and apple juice concentrate and pears and pear juice concentrate used in its production were grown in Australia (note it is a requirement of our Trade Mark that any ingredients that are 'grown' - such as fruits, vegetables or spices - must be grown in Australia)
• it is defined as a cider or a fruit wine under Standard 2.7.3 of the Australia New Zealand Food Standards Code
• it contains at least 50% minimum apple and/or pear juice by weight, and
• it does not contain added ethyl alcohol.

The trust mark can be used on a low-alcohol (less than 1.15% ABV) or alcohol free product if:

• 100% of the apples and apple juice concentrate and pears and pear juice concentrate used in its production was grown in Australia (note that any ingredients that are 'grown' – such as fruits, vegetables or spices – must be grown in Australia)
• it contains at least 50% minimum apple and/or pear juice by weight, and
• it does not contain added ethyl alcohol.

HOW TO APPLY

To use the logo, you must be a member of Cider Australia and enter into a licensing agreement with Cider Australia. For further information get in touch. 

Producers

How do you apply to use the trust mark?

1. Become a member of Cider Australia
2. Check that your ciders meet the product eligibility requirements
3. Apply to Cider Australia for permission to use the trust mark (email us) and enter into an agreement that sets out the terms of use.

After that, you can use the trust mark on eligible products in accordance with the Brand Guidelines. 

What ‘agreement’ do I need to enter into?
Users must enter into a licensing agreement with Cider Australia as we own the 100% Australian Grown Trade Mark. The licensing agreement between Cider Australia and users of the trust mark will set out the rules for use, including what happens if the trust mark is used incorrectly.

Why have product requirements?
These rules are designed to ensure the trust mark is used with integrity and that ciders displaying the trust mark meet a minimum industry quality standard. The primary purpose of the trust mark is to signify that a cider contains 100% Australian grown fruit. It would be misleading to use the trust mark on a product that does not contain entirely local juice so this must be a requirement. Adhering to the legal definition of cider is also an essential minimum requirement. We permit use of the trust mark on ciders that contains other ingredients such as fruits other than apples or pears, spices, honey and grain. These products are actually defined as a fruit wine rather than a cider under Australia laws, however, as long as at least half of the volume by weight is apple and/or pear juice, we allow the trust mark to be used.

What is cider Australia's position on the amount of juice required to be called a cider?
There is no legislated minimum juice content in Australia, unlike the UK, US and most other cider producing countries! Cider Australia believes 50% is an appropriate minimum standard to apply to all cider, and have decided to impose this requirement on ciders that use the trust mark. By doing this, we will ensure that any products that carry the trust mark meet minimum standards and local requirements if exported to the US.

Can the trust mark be displayed on fruit flavoured ciders or fruit wines?
Our intention with the trust mark is to promote ciders made with 100% Australian grown fruit. The Australia New Zealand Food Standards Code defines any cider containing non-apple/pear ingredients, such as cherry or ginger, as a ‘fruit wine’. As long as a product contains at least 50% minimum apple and/or pear juice by weight and all the ingredients are 100% Australian grown, we will permit the trust mark to be used.