Celebrating 100% Australian Grown Cider
8 Mar 2023
A national celebration of cider made from Australian grown apples and pears will be held across the country this Saturday 11 March 2023.
Australian Cider Day is an annual event that draws attention to Cider Australia’s 100% Australian Grown trust mark – an industry-led and owned initiative launched in 2018 to boost understanding about product origin.
Cider producers mark this annual day by organising cider events, tastings and other fun activities to educate drinkers about quality Australian cider.
Cider Australia President Warwick Billings said the trust mark and Australian Cider Day highlight what makes Australian craft ciders unique – the fact they are made with Australian grown fruit rather than imported juice concentrate which goes into an estimated 90% of the ciders sold in Australia.
‘By choosing ciders that display the trust mark, drinkers are supporting Australian fruit growers and their communities and boosting Australian jobs in the craft cider industry’, Warwick said.
More than 80 Australian cider producers are now registered to use the trust mark.
Cider Australia features Australian Cider Day events on its website and promotes use of the social media hashtag #drinkaustraliancider so everyone can see what the Australian cider community is up to.
For more details visit www.cideraustralia.org.au/australianciderday or the Australian Cider Day Facebook page.
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Contact Cider Australia executive officer Jane Anderson on 0434 559 759 or firstname.lastname@example.org or visit www.cideraustralia.org.au.
About Cider Australia
Cider Australia is an independent, not-for-profit organisation funded by cider businesses and sponsors, established in 2012. It aims to build a sustainable cider category by undertaking activities that improve the quality of ciders produced and marketed in Australia. The organisation represents the interests of the cider industry to policy makers, calling for regulations and policies that support a diverse and evolving cider industry, and runs the national cider conference AusCider and the Australian Cider Awards.
About the trust mark and Australian Cider Day
Cider Australia’s 100% Australian Grown trust mark is an industry-led initiative to reinforce the premium quality of Australian craft cider and drive integrity in the market. The trust mark can only be displayed on ciders made from 100% Australian grown ingredients. The trust mark was developed with the support of the Australian Government’s $50 million Export and Regional Wine Support Package, and levy funds from the Australian Apple Marketing Levy managed by Hort Innovation.
Cider Australia has established an Australian Cider Day to fall on the second Saturday of March each year. The purpose of day is to raise awareness of the 100% Australian Grown trust mark and create an occasion to educate drinkers and celebrate Australian Cider.