Voluntary Labelling Initiatives

Cider Australia encourages cider producers to take voluntary actions to inform and educate consumers about cider.

100% Australian Grown trust mark

Cider Australia has developed a trust mark to call out what makes Australian craft ciders unique – the fact they are made with 100% Australian grown apples or pears. The trust mark may be displayed on ciders made from 100% Australian grown fruit and is only available to members of Cider Australia. Visit our Back to Earth page to find out more about the trust mark.

Advisory statement on Sorbitol in Perry

Pears, and therefore perry, contain high levels of naturally occurring sorbitol. The concentration of sorbitol in perry is well below the threshold for mandatory warning labelling under Standard 1.2.3 of the Australia New Zealand Food Standards Code. However, the total amount of sorbitol that may be consumed at one time by a drinker of perry may be sufficient to cause an adverse reaction (laxative effect) in some people. Producers are therefore encouraged to voluntarily advise consumers about the sorbitol content of perry through the inclusion of the following statement (or similar) on labels:

             “Real pears naturally contain Sorbitol”

Drinkwise messaging

DrinkWise is an independent, not for profit organisation established by the alcohol industry. In collaboration with industry, it has developed a range of national information and education campaigns aimed at bringing about a healthier and safer drinking culture in Australia.

Cider Australia encourages cider producers to use DrinkWise pregnancy messaging and Get the Facts logos on alcohol products and packaging. These messages are part of a series of education initiatives undertaken by DrinkWise, in partnership with the alcohol industry, to provide consumers with government advice regarding the consumption of alcohol while pregnant.

This link will take you to a Hightail file which includes the logos and a simple style guide. There is no need for a subscription – you may forward directly to your designers. These resources are available at no cost to Australian cider businesses.

If you have any questions about the initiative, please contact DrinkWise at info@drinkwise.org.au or (03) 9682 8641.



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