Australian Cider Forum
Date/Time
Date(s) - 05/10/2018
9:30 am-4:30 pm
Location
818-820 George Street
Sydney
NSW 2007
Website: http://www.cideraustralia.org.au
Join Cider Australia at the Forum where we will launch the Australian Craft Cider brand proposition and ‘100% Australian Grown’ trust mark. The Forum will include:
- an overview of the Australian Craft Cider brand proposition and trust mark by Guy Taylor
- “embedding workshops” that will assist producers and marketers to understand and use the brand collateral to build their own brand
- presentations by cider experts from Japan (Lee Reeve, inCiderJapan.com) and the US (Eric West, cider guide.com)
- a briefing on key export markets by Euromonitor.
This brand development work has been undertaken by Guy Taylor as part of the $500,000 cider program under the Federal Government’s Export and Regional Wine Support Package. Guy has spoken to dozens of producers across Australia over recent months to find out what makes Australian Craft Cider unique. By ‘Australian Craft Cider’, we mean cider that is made from 100% Australian grown fruit.
The Forum will be followed by the Australian Cider Awards Dinner on the Friday evening and the Australian Cider Festival from 12-6pm on Saturday 5th October.
Morning tea and lunch will be served.
The Forum is for Members of Cider Australia and invited guests. There is no charge to attend.
