Our executive

Cider Australia is led by a volunteer Executive Committee including the seven office holders:

Sam Reid - President

Sam left the corporate world in 2012 to establish Willie Smith’s Cider Makers, with 4th generation apple orchardist Andrew Smith, based out of the Huon Valley in Tasmania. Prior to that Sam had a corporate career spanning 15 years and 3 continents working in senior marketing and innovation roles. Sam has a passion for great drinking experiences and is excited about the opportunity ahead to build a sustainable category that benefits mainland Australian and Tasmanian orchardists. 

Warwick Billings - Vice President

Warwick started making cider 35 years ago in Somerset, England, and has never really stopped. He is also qualified in winemaking and brewing and describes himself as "liking to ferment". Having worked for some of the larger wineries in Australia he has a keen technical appreciation of what is possible and an artisan ethos for putting it into practice.

Cidermaker and Director at LOBO Juice and Cider Pty Ltd in the Adelaide Hills, South Australia.

Gus Kelly - Vice President

Gus is co-founder of Kelly Brothers Cider in the Yarra Valley, Victoria.

Shane McLaughlin - Treasurer

Shane – founder of Hillbilly Cider from Bilpin, NSW – is a wine maker by background who started dabbling in cider making when he moved to an orchard in Bilpin, Blue Mountains a decade ago. 20 years ago Shane also pioneered a new region for wine by planting a vineyard on his family’s 4th generation sheep station at Warren, NSW.  Along with Hillbilly cider, Shane and his wife Tessa run the family wine company Canonbah Bridge which exports to 8 countries as well as being sold domestically.

Richard Feyn - Secretary

Richard is Marketing Manager at Sydney Brewery, producers of an award winning range of craft beers & ciders.

Mark Ellis - Digital

Residing in Melbourne, though restoring a 4th generation family orchard as a cidery in the Wimmera river plains area of Quantong, Vic. In the meantime, Mark manages an eHealth company and this website!

Andrew Carruthers - Category Development

Andrew is a cider maker and owner of Carmel Cider Company in the Perth Hills of Western Australia.


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